Founder's Journey

Sophia Kang's Hana World TV Shopping represents a pioneering venture in Cambodia's retail landscape, distinguished as the first company in the nation to combine sales and broadcasting across multiple platforms, including television, online shopping, and showroom experiences. Sophia's leadership from 2020 to 2023 fostered an inclusive space for suppliers with quality products, extending an invitation to partner and sell with the company.

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Hana World TV Shopping's innovative approach simplified the purchasing process for customers, enabling them to easily order products through a responsive call center. Under Sophia's guidance, the company committed to delivering products free of charge across Cambodia, ensuring customer satisfaction and convenience. The range of products curated by Sophia and her team—spanning from electronics and home appliances to fitness equipment—were sourced globally, echoing her dedication to quality and her ability to cater to the diverse needs of customers.

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Sophia's entrepreneurial journey, woven with threads of creativity from her background in K-pop and fashion modeling, was instrumental in creating a robust brand that stands at the crossroads of innovation and service. Her approach to product innovation, showcased through the diverse offerings and branding of Hana World TV Shopping, mirrored her experience with product promotion and brand recognition. As a result, the company flourished, with select products achieving exceptional revenue milestones.

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Through her commitment to enhancing consumer experiences and leveraging the power of multimedia marketing, Sophia Kang's tenure at Hana World TV Shopping not only redefined retail in Cambodia but also set a benchmark for customer-centric commerce with a global perspective.